Mary Virginia Swanson: Business of Photography Series

Saturday, April 23, 2016
Saturday, May 7, 2016
11:00 a.m.–6:00 p.m., both sessions

Aperture Foundation
547 West 27th Street, 4th Floor
New York, N.Y.

Promotional pieces for artist Lisa M. Robinson

Join Mary Virginia Swanson for one or both of the remaining sessions of the Business of Photography workshop series. Participants can register for the seminars individually, or as a package of two for a reduced price. Light refreshments and lunch will be provided.

Introduction to Multiple Markets
Saturday, April 23, 2016, 11:00 a.m.–6:00 p.m.

One of the most exciting recent developments for photographers is the growth of new markets for their work. Whether a fine print is shown in a museum or in a corporate office, reproduced as a book cover illustration or featured in product advertising, the value of that photograph is different for each buyer. In this seminar, Swanson will provide an overview of the opportunities for, and the value of, your work within today’s diverse photography marketplace. This session is sold out. Please fill out the form below to be added to the waiting list.

Your Work, Your Brand
Saturday, May 7, 2016, 11:00 a.m.–6:00 p.m.

In today’s world, making meaningful contact with industry professionals is challenging. A photographer’s work may speak for itself, but how can you effectively present your work in a productive and memorable way? During this session, you will learn what components comprise a successful brand, and learn how combining and even integrating your print and social media tools can make the strongest first impression with your targeted audience. Registration ends Sunday, May 1.

Mary Virginia Swanson is an author, educator, and consultant who helps artists find the strengths in their work, identify appreciative audiences, and present their work in an informed, professional manner. Her seminars and lectures on marketing opportunities aid photographers in moving their careers to the next level. Swanson is the recipient of the 2013 Focus Lifetime Achievement Award from the Griffin Museum of Photography, and the 2014 Susan Carr Award for Education from the American Society of Media Photographers. The Society for Photographic Education named her the 2015 Honored Educator. Swanson coauthored Publish Your Photography Book (revised edition, 2014) with Darius Himes. Swanson is currently working on a new publication, Finding Your Audience: An Introduction to Marketing Your Photographs.

To register, please complete the form below.
Please note: your registration is not complete until Aperture has received payment. An Aperture staff member will send you a confirmation e-mail with additional information regarding what to bring how and how to prepare for the workshop.

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General Terms and Conditions
Please refer to all information provided regarding individual workshop details and requirements. Registration in any workshop will constitute your agreement to the terms and conditions outlined.

Aperture workshops are intended for adults 18 years or older.

If the workshop includes lunch, attendees are asked to notify Aperture at the time of registration regarding any special dietary requirements.


Release and Waiver of Liability
Aperture reserves the right to take photographs or videos during the operation of any educational course or part thereof, and to use the resulting photographs and videos for promotional purposes.

By booking a workshop with Aperture Foundation, participants agree to allow their likenesses to be used for promotional purposes and in media; participants who prefer that their likenesses not be used are asked to identify themselves to Aperture staff.


Refund/Cancellation Policy for Aperture Workshops
Aperture workshops must be paid for in advance by credit card, cash, or debit card. All fees are non-refundable if you should choose to withdraw from a workshop less than one month prior to its start date, unless we are able to fill your seat. In the event of a medical emergency, please provide a physician’s note stating the nature of the emergency, and Aperture will issue you a credit that can be applied to future workshops. Aperture reserves the right to cancel any workshop up to one week prior to the start date, in which case a full refund will be issued. A minimum of eight students is required to run a workshop.


Lost, Stolen, or Damaged Equipment, Books, Prints Etc.
Please act responsibly when using any equipment provided by Aperture or when in the presence of books, prints etc. belonging to other participants or the instructor(s). We recommend that refreshments be kept at a safe distance from all such objects.

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