Special Event with Alejandro Cartagena
Join renowned artist and editor Alejandro Cartagena for a photobook DJ session at SFMOMA, celebrating the launch of his new book, Ground Rules (Aperture, 2025), and the opening of his exhibition of the same title.
Cartagena will create a live remix of his expansive collection of photobooks across a dynamic three-channel video installation. The evening will also feature a collaborative image-generator project, inviting guests to create their own images from an AI trained on Cartagena’s works on housing in Mexico.
Ground Rules is the first comprehensive, fully bilingual survey charting the career of the prolific photographer Alejandro Cartagena. Celebrated for his photobooks Carpoolers (2014) and A Small Guide to Homeownership (2020), Cartagena is known for his formally engaging and socially incisive images that span the politics of the US-Mexico border, suburban sprawl, and the increasing wealth disparities in North America. Ground Rules deploys a diverse array of photographic formats, from documentary and collage to the appropriation of vernacular photographs and AI-generated imagery, all unified by Cartagena’s commitment to addressing Mexico’s most pressing social and environmental issues with humor and pathos.
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Image: Alejandro Cartagena, from the series What We Fight For: Chiapas, 2010–20, from Alejandro Cartagena: Ground Rules (Aperture, 2025)
Alejandro Cartagena (born in 1977, Santo Domingo, Dominican Republic) is an artist and editor whose projects employ landscape and portraiture to examine social, urban, and environmental issues. Cartagena’s work has been exhibited internationally, including at the San Francisco Museum of Modern Art, where his mid-career survey, Ground Rules, is presented in 2025; George Eastman Museum, Rochester, New York; Patricia Conde Galería, Mexico City; Fondation Cartier pour l’art contemporain, Paris; and Centre de Cultura Contemporània de Barcelona. His work is in the collections of museums including the Museum of Fine Arts, Houston; J. Paul Getty Museum, Los Angeles; Portland Art Museum, Oregon; San Francisco Museum of Modern Art; George Eastman Museum; and Santa Barbara Museum of Art, California.
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